Neon sign greeting visitors to the classic cinema Grand on Sveavägen. This theater is one of the oldest in Stockholm, opened in 1933. It’s also known as the place Olof Palme and his wife went the night of the assassination of the Swedish Prime Minister in 1986. The neon cursive have some flair of the 30s but the smaller “Stockholm” is a later addition, a sad use of Arial, a typeface with no connection what so ever to this historic place. Even so, they camp fairly well together. City.